The WSU Identity Program has been revised to better communicate WSU’s evolved brand platform, expanded messaging, and focus on WSU’s impact. These revisions are outlined in the Brand Identity Standards currently available in PDF format at http://identity.wsu.edu/brandrefresh.
The WSU Web template is being revised to reflect these new standards, particularly those outlined in the “Visual Approach” section (PDF) and the “WSU Communications Personality” items listed on page A-4 of the “Brand Platform” section (PDF).
The template revision goals are:
- Feature a more significant presence of crimson with a consistent presence of gray.
- Present a cleaner and more uncluttered design with lots of white space and fewer words and graphic elements.
- Implement the new color palette.
- Implement the new graphic elements.
- Adding a prominent crimson bar across the top of each page.
- Standardizing the primary navigation link colors crimson and gray. Featured links and the page displayed link are always crimson. All other primary navigation links are gray.
- Standardizing the primary navigation background to white to provide a cleaner and lighter design.
- Standardizing the page background color to white with a subtle gray gradation at the top.
- Standardizing the optional toolbar background color to a gray (or grays?).
- Removing or minimizing page and content zone borders and dividers to provide a more open, airy design with increased white space.
- Increasing the page width by 200 pixels to again provide more breathing room and white space.
- Changing the body text to Lucida Sans. The font has a less condensed look and coordinates with the head font.
- Revising colors throughout to the new color palette, including in the site id zone.
- Creating sidebar background designs utilizing the new optional graphic elements and making them available for use in site designs via selection in the Template Designer online tool—similar to how site id graphics are now selected.
- Creating Photoshop starter files for photos and images utilizing the new optional graphic elements.
The new template design and Template Designer should be ready early summer. We welcome your feedback on the following design mockups of a sample home page and two secondary pages. You can comment directly on this page or email our template team at email@example.com.
Web template mockups