Graphic Identity Program

Brand Identity System

The Washington State University Brand Identity Standards provide details about the underlying strategies, positioning platform, messaging, creative elements, and design specifications that together form the University’s brand identity.

Implementing the standards will ensure that the WSU brand is communicated powerfully, elevating the University’s position in the marketplace and in the hearts and minds of our target audiences, ranging from prospective students and alumni to opinion leaders and donors.

Download Brand Identity Standards
  1. Introduction
  2. Brand Platform
  3. Editorial Approach
  4. Visual Approach
  5. Communication Campaigns
  6. Application Examples

Brand Identity Presentation PowerPoint

Download (16.2 MB)

 

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Marketing and Creative Services, PO Box 641227, Washington State University, Pullman WA 99164-1227, 509-335-7622, Contact Us