Campaign Style and Standards Guide
The campaign identity standards guide development of editorial content and the design of electronic and print materials used to communicate about The Campaign for Washington State University: Because the World Needs Big Ideas.
Applying the standards consistently raises awareness of the campaign among the University’s audiences and ensures that we communicate with one voice, united around the key goals of the campaign.
The campaign identity standards should be applied to all electronic and print communications that include information about the campaign. For more information, please contact:
Campaign type font
A limited number of free font licenses for Helvetica Neue Condensed, a font required for the production of campaign print collateral, are available to campus communications staff. For more information, please contact: