Cooperative Extension uses a customized signature to recognize its important partnerships with county governments in the 39 counties of Washington state, and to comply with federal regulations.
The Extension academic signature consists of two elements: the logotype, which is the words Washington State University set in the official ITC Stone Serif typeface and Extension set in Stone Sans, and the symbol, which consists of the letters W, S, and U arranged to form a Cougar head, framed by a crest that is accented by a chevron. The signature serves to identify Extension in all forms of communications, and its use preserves the integrity of the University's reputation for academic quality, innovation, and leadership in higher education.
The tagline signature combines the academic signature with the tagline "World Class. Face to Face." Set in the official ITC Stone Serif typeface, the tagline communicates the core message of the University's marketing campaign. This signature must be applied to all print and electronic communications published by Extension with the exception of stationery, business cards, and books or materials with a shelf life longer than five years.
When applying the tagline signature to printed materials, the tagline and signature never should be separated. On the Web only, the tagline may be separated from the signature in order to increase its visual impact.
Use only authorized artwork when reproducing the tagline signature. This ensures proper and consistent size and space relationships between the tagline and the signature.
The 39 county extension office signatures combine the Cooperative Extension academic signature with the name of the county set in the official ITC Stone Serif typeface, and the symbol, the Cougar head framed by a crest that is accented by a chevron. A tagline version of each county extension office signature is also available. To obtain the tagline version, contact the Cooperative Extension Information Department.
he 11 learning center signatures combine the University's name and the location of the learning center set in the official ITC Stone Serif typeface, and the symbol, the Cougar head framed by a crest that is accented by a chevron. A tagline version of each learning center signature is also available. To obtain the tagline version, contact the Cooperative Extension Information Department.