Secondary Marks
Academic departments and other units whose roles and activities are critical to the overall mission and success of the University should use the academic or tagline version of the signature as their primary graphic representation. Secondary graphic marks for units are not allowed. This policy applies to the majority of the institution's units, departments, centers, etc.
However, there are selected instances when use of a secondary mark is appropriate. Units must meet three primary criteria to receive approval to use a secondary mark:
- The unit's basic role must not be linked to the mission of Washington State University; AND/OR
- The unit must operate in a retail environment and have a storefront; AND/OR
- The unit has multiple funding sources and operates as a true consortium.
Units approved to use a secondary mark must also use the authorized academic or tagline version of the University signature with their communication materials. The academic or tagline signature should receive more prominence than the approved secondary mark.
Examples of approved secondary marks are those created for Northwest Public Radio and Television.
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NW Public Radio | |
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NW Public Television |
Event-Specific Marks
Secondary marks may be created to promote a specific event, such as an annual lecture or a special anniversary. Secondary marks must be used in conjunction with the authorized academic or tagline version of the University signature. Contact the Office of Marketing and Creative Services for more details.