- All Washington State University communications materials, whether printed or digital, must display an approved version of the signature.
- The signature should be displayed in a reasonably prominent, but not necessarily dominant, location. It should not be used as a headline.
- Use only authorized digital files or camera-ready art.
- When a signature is reduced or enlarged, it should be treated as one unit. Resize all elements proportionately. Do not reduce the signature below 1-1/4" in width or 2" in width for extended signatures.
- Check color for accuracy and ensure that the signature is legible in the chosen context.
- The signature should never be incorporated into illustrations, cartoons, or other symbols or logos.
- The signature does not have to be large to be effective—but it should have ample space around it for legibility and integrity.
- When applying the signature to materials to be printed using multiple colors of ink, the signature can appear in crimson and gray, using the appropriate Pantone Matching System (PMS) colors, crimson (PMS 201) gray (PMS 431), black, the darkest color possible, or reversed out of any color that provides sufficient contrast. A two-color signature of crimson and a tint of 65 percent black is also acceptable.
- The ITC Stone Serif and Sans Serif font family is the preferred typeface for use in printed Washington State University communication materials.