The tagline signature combines the academic signature with the tagline "World Class. Face to Face." Set in the official ITC Stone Serif italic typeface, the tagline communicates the core message of the University's brand promise in a succinct manner. This signature must be applied to all print and electronic communications published by the University with the exception of stationery and business cards.*
When applying the tagline signature to printed materials, the tagline and signature never should be separated. On the Web only, the tagline may be separated from the signature in order to increase its visual impact.
Use only authorized artwork when reproducing the tagline signature. This ensures proper and consistent size and space relationships between the tagline and the signature. Tagline signatures for all approved University signatures are available for downloading from this Web site.
* Use of the tagline is optional for promotional materials (i.e., books, signage, banners) expected to have a life span of more than five years. Use of the tagline also is optional when the signature is used at the minimum approved size of 1 1/4" wide. The tagline should not appear with a University signature that is part of a return address on a mailing panel.