Graphic Identity Program

Web Guidelines

Site identifier zone

The Site Identifier zone identifies the site by name and includes a Primary Site Identifier and an optional Secondary Site Identifier above the Primary Site Identifier.

The Secondary Site Identifier serves to identify the parent unit or parent site. For example, if a department is the Primary Site Identifier, the college is the Secondary Site Identifier above the department title. A Primary Site Identifier may also be the name of a section of the site, such as “Academics” and the Secondary Site Identifier the overall site name, such as “College of Business.”

Component

Basic guidelines

Site ID background

This zone height is set for all Web pages and must not be altered.

The background color can be changed to any WSU color palette color or Web tint.

A background image or gradient can be added to the background. The image must not interfere with text legibility or be an overall repeating pattern.

Imagery may extend from the content zone across the toolbar and the 1-pixel line into the site identifier zone. However, imagery must not dilute the visual integrity of the site identifier zone to where it is not clearly defined as a separate zone.

Never place text (other than primary and secondary site id text), slogans, or identity symbols in the Site Identifier zone.

Primary site ID text

The text position, font, and size are set and must not be altered. Text must be upper and lower case. Never distort the text, add shadows, outlines, or other special effects.

The text color can be changed to any WSU color palette color or Web tint.

Secondary site ID text

The text identifies the parent unit or site.

The text position, font, and size are set and must not be altered. 

The text color can be changed to any WSU color palette color or Web tint.

Horizontal lines (rules)

A 3-pixel crimson line appears immediately above the site identifier zone. This line is considered a component of the WSU site identifier content and its color, weight, and position must not be altered.

A 1-pixel gray line appears immediately below the site identifier zone. The line color, weight, and position must not be altered. This line exists to help define the site identifier zone and separate it from other zones and content.

 

Template Goals
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