Graphic Identity Program

Web Template: Pre-2014

Who should use the templates?


All Web pages with communications from the following:

  1. Washington State University colleges, departments, libraries, administrative and service divisions, research facilities, Extension and extended education units, and other official units and programs of the University.
  2. The University's three branch campuses, although each has a version adapted for its own campus Web sites.
  3. The WSU Alumni Association and the WSU Foundation, although each has a modified version to recognize their status as legally distinct entities and sub-brands within the WSU family.
  4. The primary faculty and staff constituent organizations of the University: e.g. Faculty Senate, AP Council.
  5. Internal groups and organizations officially created by the University: e.g. Commission on the Status of Minorities, Presidential Committees.


  1. Web pages of other internal employee organizations: e.g. the Association of Faculty Women (AFW), Faculty Association for Scholarship and Research (FASR).
  2. Web pages of the Associated Students of Washington State University (ASWSU) and the Graduate and Professional Student Association (GPSA).
  3. Professional Web pages created for faculty members, administrators, and staff and hosted on University servers. The templates must not be used on personal Web pages of University employees.
  4. Web pages of educational and research consortia headquartered at Washington State University but not solely University entities, to indicate their WSU affiliation and as a service to their visitors.
  5. Web pages consisting solely of class content for current University students.
  6. University departments that have placed on the Web a number of materials that in and of themselves are not official Web pages. These include large collections of photographs, diagrams and charts, database results, PowerPoint presentations, and archives of news releases. In these cases, the templates must be used on the home page for these collections and archives, but use is optional for the pages that display the individual elements of this specialty content.

May not be used

  1. Any Web page not affiliated officially with the University.
  2. Web pages of registered WSU student organizations other than ASWSU and GPSA, since they are independent entities. The Cougar head spirit mark may be used to show a student organization's WSU affiliation.
  3. Personal Web pages of University employees or students.
  4. University Web pages on sites provided through a commercial entity such as the Cougar Athletics site. The appropriate University signature or spirit mark apart from the templates may be used to communicate a WSU affiliation.



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